Publicity and Advertising Strategy
Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.
We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our education consultancy services firm business. Below are the platforms we will leverage on to boost our brand and to promote and advertise our business;
- Place adverts on community-based educational and related newspapers, radio stations and TV stations.
- Encourage the use of word of mouth publicity from our loyal customers
- Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote our business.
- Ensure that we position our banners and billboards in strategic positions all around the United States
- Distribute our fliers and handbills in target areas in and around our neighborhood
- Contact migrant communities, High schools, and households et al by calling them up and informing them of athletics and academics and the support services we offer
- Advertise our business in our official website and employ strategies that will help us pull traffic to the site
- Brand all our official cars and school buses and ensure that all our staff members and management staff wear our branded shirt or cap at regular intervals.
Sustainability and Expansion Strategy
It is easier for businesses to survive when they have a steady flow of business deals/customers patronizing their products and services. We are aware of this which is why we have decided to offer a wide range of consulting, coaching and advisory services to students in various high schools both big and small.
We know that if we continue to deliver excellent consulting, coaching and advisory services, there will be a steady flow of income for the organization.
The future of a business lies in the numbers of loyal customers that they have, the competence of the employees, their investment strategy, and the business structure. If all these factors are missing from a business (company), then it will not be too long before the business close shop.
One of our major goals of starting Academic Athlete consulting is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to offer our consultancy and advisory services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on the lower profit margin for a while.
Academic Athlete consulting will make sure that the right foundation, structures, and processes are put in place to ensure that our staff welfare is well taken care of. Our company’s corporate culture is design to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.
Our key sustainability and expansion strategy is to ensure that we only hire competent employees, create a conducive working environment and employee benefits for our staff members. In the nearest future, we will explore the options of either merging with other consulting firms or acquire one or more consulting firms for us to increase our market share
We know that if we implement our business strategies, we will grow our consulting and advisory business beyond the U.S in record time.