Although it is cheaper to start an athletics and academics consulting business, the fact remains that it is a bit challenging for a new entrant to come into this industry, the primary barrier to the entry for new establishment is the stiff registration requirements applicable in most countries not just the United States of America.
In fact, Academic Athlete consulting firms must comply with local licensing criteria set out by registration boards and professional associations to obtain registration in their country or the state they want to operate from. This usually requires applicants to hold an accredited tertiary qualification before they can undertake written tests of skills, knowledge, and abilities.
Lastly, the geographic distribution of Academic Athlete consulting firms and revenue in the industry is based on population levels and business locations. Our firm is located in areas with high populations of students, and such areas tend to have a higher level of students who would love personal development training, a seat for high school exams, like athletics.
Below is a list of the people and organizations (target market) that we have specifically designed our products and services for;
- International Students
- Local students
- High schools/Schools
- Tutorial high schools
One core element of our strategy will be that of differentiation from our competitors. In terms of marketing, we intend to sell our company as a differentiated strategically, not just our services. In price, we intend to offer reasonable and competitive prices in comparison to competition and we need to be able to sustain that. Market penetration through lower prices shall be undertaken where need be whilst premium pricing in the case of high-quality services targeted at the upper-end of the market. Our service marketing will recognize more than our product. Service and establishing long relationships with clients will be key to our future service marketing. We primarily intend to sell a relationship more than services.
Our service marketing will emphasize the benefits of conducting adequate planning and the use of quality information and identification of ‘windows of opportunity’. We intend to sell access to market knowledge and quality. This will come out in our advertising, delivery, and collateral such as sales literature and business cards. Our service marketing’s most important challenge will be the problem of being accepted and appreciated on the market as a provider of quality marketing research services and business plans. Hence, we intend to not only meet the client’s expectations but to exceed them.
We intend to focus on the individual or group who wants information that may not be readily available, specially customized to their requirements. However not wanting to limit our horizons in the initial period we intend to serve other clients requiring our services.
In all cases, we intend to provide a thorough understanding and appreciation of the service to the client as well as follow up to ensure customer satisfaction. We also intend to inform the customer on how best to maintain and/or improve their market positions.